Using the internet to build your business
Is expanding your web presence too expensive?
Most everyone I talk to doesn’t want to spend much money to expand their web presence. I don’t get it. If you opened a new trade area, you would buy a new delivery truck and hire an employee, right? If you opened a new location, you would spend thousands of dollars to get it up and going. Maybe even hundreds of thousands of dollars, depending on the market, right?
How is expanding your web presence any different?
It isn’t. Your web presence is expanding your trade area globally. And expanding a web presence properly is one of most cost-effective ways to grow.
Keeping the right mindset about your web presence
Don’t think of your web presence as an operating expense. Think of it as an investment in capturing a new segment of business. Investing in your web presence is not different from buying a second delivery truck or opening a new location.
Done right, the web presence will continue to bring you new revenue and new customers for years, so long as you continue to invest in it.
What should a good website cost to develop and maintain?
A well done website that is built to be search engine friendly will cost at least $3k but can easily run to $6k.
Doing the initial SEO work to make the website easy for visitors to find – building basic backlinks, listing in directories, getting placement in local search, issuing press releases and many other items – will cost between $5k and $10k.
I can give you a free checklist of SEO items that should be part of the initial SEO.
Keeping the website up means adding new content based on analyzing traffic, issuing press releases, blogging, and building backlinks to your site, etc. Figure $1k per month minimum, though it can be done in house for much less in only a few hours a day.
Do your website wrong
Design your business website without considering SEO and neglect the work to launch it properly and keep it up, and you will get average (or poor) results. You will conclude that the web doesn’t produce revenue for small businesses like yours.
Do your website right, feed it, care for it, and you will find your website is better than your best salesperson and stays on the job 24-7.
If your website isn’t getting results, e-mail me your site’s address and I will be glad to send you a free SEO score and some specific ways to make your site contribute more to your bottom line.
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Ron Sturgeon is past owner of AAA
Small Car World. In 1999, he sold his six Texas locations, with
140 employees, to Greenleaf. In 2001, he founded North Texas
Insurance Auction, which he sold to Copart in 2002. In 2002,
his book “Salvaging Millions” was published to help
small business owners achieve significant success, and was recently
reprinted. In June 2003, he joined the new ownership and management
team of GreenLeaf. He also manages his real estate holdings and
investments. You can learn more about him at WWW.autosalvageconsultant.com
He can be reached at 5940 Eden, Haltom City, TX 76117, firstname.lastname@example.org or
817-834-3625 ext 6#.