What your web designer doesn’t know costs you
Most web designers have a basic idea about business, but they don’t know much about your business. They don’t know what’s important to your customers. If your site is going to be successful, you need to make sure that the people building it understand your business and know exactly why people come to your site.
Why are you here?
Check out a few auto recyclers’ websites. Why do you think visitors came to these sites? To buy a part, right? How prominent is the search-for-parts box on the home page? Is it even on the homepage?
Too often I have had to click around looking for the tool that 98 percent of people visiting the site have come to use.
If you don’t make it simple for potential customers to do what they came to do, they will click to the next site. Money that should have been yours is gone forever because your designer didn’t think hard enough about why people come to your site and what they need to do there.
Connecting site design and business goals
Going beyond the basics, the smartest web designers will think about how the business works and what could be on the site to make transactions happen.
All recyclers sell used parts on their websites. Right now, however, the smartest auto recyclers are using their websites to buy cars.
Just by putting the offer to buy on the site, they get the occasional juicy bit of inventory at a bargain price. Your web designer likely won’t even think about strategies like that one unless he or she takes the time to understand your business.
Getting the most from your business website
I don’t design or sell web design services, but I frequently host calls with entrepreneurs and their web designers and developers to set clear expectations for web design projects, reconcile the unique selling proposition with the website, and verify the SEO capabilities of the designer.
Because I have been through the web design process for many of my ventures, I can help you get the best work from your web design team and increase your chances of getting a site that uses SEO best practices and contributes substantially to your bottom line.
If your website could produce more sales, e-mail me your site address and I will give you a free report showing your site’s SEO score and giving you some specific ways to make your site work harder for your business.
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Remember, only you can make BUSINESS
Ron Sturgeon is past owner of AAA
Small Car World. In 1999, he sold his six Texas locations, with
140 employees, to Greenleaf. In 2001, he founded North Texas
Insurance Auction, which he sold to Copart in 2002. In 2002,
his book “Salvaging Millions” was published to help
small business owners achieve significant success, and was recently
reprinted. In June 2003, he joined the new ownership and management
team of GreenLeaf. He also manages his real estate holdings and
investments. You can learn more about him at WWW.autosalvageconsultant.com
He can be reached at 5940 Eden, Haltom City, TX 76117, email@example.com or
817-834-3625 ext 6#.