Print advertising is one of the many vehicles for getting your message to your target audience. It is also one of the most frequently used methods and has proven to be quite effective. To be effective, an ad must arouse readers in some way and create a desire to be "proactive." This means that it must prompt readers to call, email, go to a destination such as a website, make a purchase, or take some other action.
Print advertising works because readers see the product and can read your promotional message. All of the information readers need to place an order or to get more information, such as phone, e-mail address and point of contact, is included within the body of the ad.
So now that you've decided to place a print advertisement, what else can you do to increase visibility and sales? In other words, how can you get a good return on your print advertising investment (ROI)?
That's part of our job. American Recycler designers continuously strive to learn the best promotion techniques and can provide you with current marketing tools used in print advertisements. Get in touch today and we'll do our best to share our expertise with you!