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Melissa Bennett, the advertising and marketing coordinator for Hallco Industries, had a unique perspective on the company since she grew up in the same small town where the company was founded. “I grew up on a farm,” she said, “and my grandparents lived down the road from where the company was founded, so I knew what Hallco was.”

Bennett said that Olaf “Ole” Hallstrom was a farmer in Tillamook, Oregon, who was looking for ways to do typical farm tasks with less effort. He invented the “live/moving floor system” that made unloading trucks much more efficient, and he founded Hallco Industries in 1976.

Bennett said that the live floors use a hydraulic system to convey materials out of trucks, making unloading and deliveries much easier. The systems can be used in trucks/trailers of any size and can be installed in bins and similar containers.

Since the materials can be unloaded without the lifting that’s required for a dumping system, trucks can be unloaded when overhead height is restricted, and they can be unloaded without the need for fork lifts or even a dock. “Anywhere you can drive, you can unload,” Bennett said.

While the live floor system was designed with agricultural needs in mind, the product line was expanded to include decking for heavier loads and for handling abrasive materials like solid waste and demolition debris. The live floors are now being sold for use in a number of industries, including recycling waste transfer, demolition, agriculture, biomass, and wood products.

Hallstrom eventually sold the company to Mike Almond, who is the current owner. Settled into a historical naval blimp facility and still employing the best local talent, Hallco continues to be headquartered in Tillamook, Oregon. “We’re backed up next to a mountainside, in one of the most beautiful towns in the country,” Bennett said.

Almond also began expanding the distribution of the Hallco Live Floors®, including outside the U.S., to Australia-Asia, Brazil, Canada and Europe. The company has also expanded its warehouse capabilities to improve delivery times and reduce costs, adding warehouse facilities in North Carolina, Texas, Ohio and Toronto. Most of the products are sold through dealers or OEMs.

New products have also been introduced, including a lighter weight system that boosts payloads so transportation is more cost efficient. There are currently ten different floor types with different aluminum slats, as well as a plastic deck that’s useful in smaller trucks and bins in the recycling and shredding industries.

While Bennett isn’t directly involved with the sales or manufacturing, she has learned a lot about it in the half dozen years she’s been with the company. Still, her favorite part of her job is designing new product advertisements and marketing flyers and other materials for trade shows.

She said that trade shows are a big part of how the company showcases their products, attending everything from large shows like Waste Expo to small events like a the US Composting Council event.

About her time at the company she said, “We have grown exponentially.” Not only have we added warehouse locations and expanded the areas we sell to, but the company has also greatly expanded its sales force to better serve their end users and dealers, including representatives overseas. “We’re working to extend our market presence and provide the best possible service we can,” she said.

Since purchasing Hallco, Mike Almond has spurred a lot of the company’s growth by continuing to create innovative new products and expanding into new markets.

The day-to-day operations are conducted by a staff of professionals lead by Luke Almond. Luke’s international experience is providing guidance in expanding overseas markets as well as the sales efforts in North America.

Another important staff member is Ron McMurphy, the company’s COO. “He’s been here almost since the beginning,” Bennett said. McMurphy’s talent is working with distributors and their customers to configure the floor systems.

While there are standard floor systems, Bennett said that a lot of what is sold is “super customized” for the end users. “The customer service here is something that’s amazing.”

Sometimes the customizations are small manipulations, but those adjustments make a big difference for customers, thanks to McMurphy. “He knows what will work,” Bennett said.

“Proving that Hallco is big enough to deliver, but small enough to care.”

Published in the August 2017 Edition of American Recycler News