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Bomac Carts got its start as a small family business operated by a brother and sister team before it was purchased by Royal Basket Trucks about eight years ago, according to Cindy Lapidakis, the vice president of sales and marketing for both companies.

Since then, a third company, Anthros PVC Products has joined as the third sister company, which is also under Lapidakis’ watchful eye. The three sister companies share employees, with fewer than 50 that could be considered Bomac employees.

Lapidakis joined Royal Basket about 10 years ago. “I was part of the acquisition team,” she said, regarding the Bomac purchase. Prior to joining Bomac, she had worked in the printing industry, where Royal Basket was one of her customers.

Lapidakis said that Bomac “has stayed true to its focus” and has relied on its strength as a responsive manufacturing company that meets the needs of its customers. It has also become recognized as a company that meets the specific needs of its customers rather than relying on a standard catalog of products.

When it first started, Bomac focused on selling carts to the printing industry as well as the USPS, but their product line is much broader, servicing companies that need to move paper waste, car parts, computer parts and fine metals. The carts can be found recycling waste from retail grocery stores, fast food restaurants and more.

Over the past eight years, Lapidakis said that the customer base has remained consistent, as far as the markets it serves. “Bomac customers are straightforward,” she said. “Hard core manufacturing.”

Located in Wisconsin, the company builds everything to order, and generally ships products in 7 to 10 days. “We’re very proud to keep Bomac company manufacturing products in the U.S.,” she said.

Lapidakis said that when customers order carts, they can change anything from the type of casters, to the base configuration, to the wheel height, to the color of the finished carts. One customer prefers purple carts, while another always orders everything in lime green. In addition, carts can be customized with a company name, logo, or phone number.

“It’s nice to be in a position where you can get somebody the right container on wheels,” Lapidakis said. While customers generally aren’t asking for new product lines or radical changes to carts, she said that the company has done some unusual modifications, like creating a base for a large cart that had specific touch points so it could be set on a scale to be weighed.

Some carts have been fitted with RFID tags, and Lapidakis thinks that type of technology will grow to the point where “everything will be on a GPS container” so companies can track their containers and materials.

While Bomac has its products and production fine-tuned, Lapidakis said that markets can be a challenge. Not so much for their own manufacturing, but when customers have to pay more for their own materials, they don’t have as much room in the budget to buy new containers.

Lapidakis said that for her, no two days on the job are alike, and she also spends a lot of time traveling, including attending trade shows and visiting distributors to help train them on products. The best part of the job, though, is “hearing relief from a customer or distributor that we can help them,” and “to know that somebody else’s job is easier,” because of Bomac products.

The company also makes its community better, since they support both local schools and local charities. They also partnered with the JJ Watt Foundation to send products for hurricane relief efforts.

While working with customers and distributors is enjoyable, “The best part is the people that I work with,” Lapidakis said. “Everybody rises to the
occasion.”

Published in the December 2017 Edition of American Recycler News