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The City of Houston has partnered with the Carton Council of North America to launch a new recycling awareness campaign

aimed at encouraging residents to recycle their food and beverage cartons. This campaign will follow the city’s recent expansion to an automated recycling program, all designed to make recycling as convenient as possible for residents.

The City of Houston is a part of a national movement of communities large and small to add cartons to their recycling programs. Houston residents can recycle their cartons in their green recycling bin or cart, or at one of the city’s recycling drop-off centers. The Solid Waste Management Department continues to expand its popular automated curbside recycling program, with 210,000 homes now receiving these services, and future expansions scheduled.

In addition to the Carton Council, a key sponsor of the campaign includes WhiteWave Foods. Because the vast majority of WhiteWave’s products are packaged in cartons, the company is committed to ensuring that consumers learn about the availability and importance of carton recycling.

Made mainly from paper, lightweight and compact in design and with a low carbon footprint, cartons have proven to be a sustainable packaging solution that is growing in use for a variety of liquid and food products. Including cartons as an accepted material in curbside recycling programs offers a more cost-efficient option and is a needed component for communities interested in achieving Zero Waste goals.

Published in the June 2014 Edition of American Recycler News