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Novelis, the global leader in aluminum rolling and recycling, was awarded the European Aluminum Award at the Aluminum 2016 Trade Fair.

The award honoring efficient and forward-thinking uses of aluminum was bestowed upon Novelis for its work in automotive aluminum innovation on the REALCAR (Recycled Aluminum Car) project.

Launched in 2008 by Jaguar Land Rover, the REALCAR program is a multi-stakeholder initiative established to create a closed-loop vehicle production model that recycles automobiles at the end of their lifecycles. Through this dedicated closed loop recycling system, Jaguar Land Rover was able to recover over 50,000 tons of press shop aluminum scrap in 2015.

Novelis also developed the new Novelis Advanz™ s5754 RC aluminum alloy, designed to absorb higher levels of processed automotive aluminum scrap than ever before, as a key component of the REALCAR project. This new alloy is designed to contain up to 75 percent recycled content while still delivering the strength, durability and formability demanded by automotive engineers. Novelis Advanz s5754 RC was first introduced in the Jaguar XE series and is now featured in all new and legacy Jaguar Land Rover models.

“We are honored to be recognized for our leadership in alloy innovation and aluminum recycling with this prestigious award,” said Emilio Braghi, senior vice president, Novelis and president, Novelis Europe.

In addition to the award for automotive innovation, Novelis was also recognized as a finalist for façade construction in anodizing quality utilizing Novelis J57S ® for the L’Orangerie, the corporate headquarters of the mechanical engineering group, Cockerill Maintenance & Ingénierie in Seraing, Belgium.

Published in the February 2017 Edition of American Recycler News