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Novelis disclosed that Red Hare Brewing Company will launch the world’s first commercial use of evercan™, the company’s independently certified high recycled content aluminum sheet for beverage cans.  

Red Hare craft beer packaged exclusively in cans made of Novelis’ evercan aluminum sheet, which is made of a guaranteed minimum 90 percent recycled content, should now be on store shelves in key markets throughout the southeastern U.S.

Red Hare Brewing Company, one of the fastest-growing micro-breweries in the U.S., selected Novelis’ evercan aluminum as part of its commitment aimed at reducing the company’s environmental footprint, while preserving the freshness and enhancing the taste of its finely crafted beer. Red Hare was the first craft brewery in Georgia to package its products in aluminum cans, following a trend in the micro-brewery industry to move from bottles to cans as a way to expand distribution and appeal to on-the-go consumers. Nearly 400 craft brewers in nearly every state in the U.S. are canning more than 1,300 different beers.

The company’s efforts to increase the recycling of beverage cans is a key component of its strategy to dramatically increase the recycled content of its products across its global operations to 80 percent by 2020.

Published in the May 2014 Edition of American Recycler News