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Norske Skog and CellMark AB have agreed to enter into a long term marketing agreement for sales of publication paper in the Asian markets.

The parties will establish a new distributor in Singapore, NorCell Asia, which will have the exclusive marketing rights for all Norske Skog products to be sold in the Asian markets. Norske Skog will transfer its current sales operations and sales staff in Singapore from PanAsia Paper Trading to NorCell Asia.

Norske Skog and CellMark established a similar long term sales cooperation for the North American markets in August 2011. The North American sales operations are operated by NorCell Inc. The parties’ experiences from the cooperation in the North American markets have triggered the expansion of the cooperation between the two groups into the Asian markets.

Norske Skog expects to release approximately $15 to 20 million in working capital. 

Published in the March 2014 Edition of American Recycler News