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In an effort to educate more consumers about the ease of recycling flexible plastic wraps, the American Chemistry Council’s (ACC) Flexible Film Recycling Group (FFRG) launched a new social media campaign

to help spread the word about the many types of flexible film that can now be recycled at major grocery and retail stores across the U.S.

The campaign, the Wrap Recycling Action Program (WRAP) Social Sharing Initiative, is designed to encourage Facebook users to share information about recycling flexible plastic packaging. Participants will be rewarded with a chance to win a $50 gift card. There are two ways to win.

Help us share the “how to” message

Facebook users can visit Recycle Your Plastics on Facebook  to like the page and share the flexible film recycling post to help their Facebook friends learn about all of the flexible plastic wraps that now can be easily recycled at local stores. Everyone who likes the page and shares the post will be entered into a sweepstakes for a chance to win a $50 Amazon gift card. Two winners per week will be selected at random over the next six months.

Show us how you recycle plastic wraps

Facebook users also can upload their own unique pictures via the WRAP Social Picture Gallery to demonstrate how they recycle flexible plastic wraps or are educating others to do so. Two winners per week will be selected at random over the next six months. Please see our Facebook page for official rules.

Flexible film is a broad category of packaging that includes a range of plastic wraps, such as produce bags, bread bags and overwraps from products including beverage cases, paper towels, napkins, bathroom tissue, diapers and wipes. It also includes shipping pillows, dry cleaning bags, and plastic shopping, or “carrier,” bags.

There are now more than 18,000 drop-off centers across the country that collect used flexible plastics, located primarily in major grocery and retail stores.

More than one billion pounds of flexible plastic wraps was recycled in the U.S. in 2012, including used wraps returned to local stores by consumers – as well as commercial wraps recycled by grocery and retail chains and other industrial users. Today, a minimum of over 70 percent of Americans have local access to a recycling program.

Published in the April 2014 Edition of American Recycler News