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Pledge 2 Protect (P2P) and Asphalt Green launched their first television ad, aimed at educating New Yorkers about the risks of the remaining components of the Solid Waste Management Plan (SWMP) adopted by former Mayor Michael R. Bloomberg.

Although most of the SWMP has been adopted, two Marine Transfer Stations (MTSs) remain to be built that the city maintains are key to the plan. In particular, the East 91st Street MTS is slated for construction in one of the most densely populated areas of New York City and sited so it would cut through the center of Asphalt Green’s 5.5-acre sports and recreational campus. Building this MTS will expose 34,000 children who use Asphalt Green to the toxic fumes and safety hazards created by hundreds of garbage trucks driving on a ramp that will bisect this sports facility.

As currently designed, a truck ramp would sit only 11 feet from Asphalt Green’s toddler playground, and would run alongside virtually the entire roadside perimeter of Asphalt Green’s sports fields. Hundreds of garbage trucks a day would enter and exit on this ramp. No other MTS site is in an area as densely populated or as close to recreational facilities, parks, playgrounds, schools and hospitals.

The 30-second spot will air on local New York City television stations and be distributed through social media.

The ad campaign is part of a broader effort that includes more ads, grassroots and other activities to continue to educate New Yorkers about the negative impacts of remaining components of the Bloomberg SWMP, and how these components will harm new communities.

Published in the July 2014 Edition of American Recycler News