Adidas is strengthening its commitment to tackling plastic waste with the reveal of Futurecraft.loop – a 100 percent recyclable performance running shoe.
Together with Parley for the Oceans, Adidas will produce 11 million pairs of shoes containing recycled ocean plastic through intercepting plastic waste on beaches, remote islands and in coastal communities. Adidas is committed to using only recycled polyester in every product and on every application where a solution exists by 2024. Creating products with premium materials by Parley, made from up-cycled marine plastic waste, is the first pillar of Adidas’ sustainability strategy.
The Futurecraft.loop project is aimed at tackling the problem of plastic waste, enabling a “closed loop” or circular manufacturing model, where the raw materials can be repurposed again and again.
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