East Brunswick, New Jersey based ALLU Group Inc. has appointed Edison Rocha as its new vice president of distribution and marketing for the U.S. and Canada. Rocha is responsible for increasing development of distribution channels, as well as marketing throughout North America.
Rocha brings almost 25 years of experience in construction equipment sales, dealer development and marketing to this position, including 11 years with Sandvik Mining & Construction, where he held positions in aftermarket and sales management in South America and the U.S. – most recently as a division sales manager for the U.S. Prior to that, Rocha worked in sales and sales management for Linck Machines and Servcorp International. He holds bachelor’s degrees from Ponta Grossa State University and University of Social Studies in Administration and Marketing, respectively, as well as MBA degrees from Kennedy Western University and Tulane University.
Published in the February 2020 Edition
