American Honda sales totaled 132,734 units in August (+4.4 percent YTD), with record sales of electrified models (44,465), record sales of all-new products and strong performance across the board of light trucks and passenger cars. The year-over-year sales comparison is impacted by higher than usual August 2024 sales that resulted from the recovery of a major ransomware attack on a dealer software provider that pushed June and July sales into August 2024.
Honda
- Honda brand totaled 121,633 in August, maintaining strong momentum, up 4.6 percent YTD, with strong sales across the lineup, including passenger cars, light trucks and electrified models.
- Honda set an all-time August record for sales of electrified vehicles with 43,945 units (36 percent of brand sales), including sales of CR-V, Accord and Civic hybrid models – including record August sales for Civic hybrid – and best-ever monthly sales for the all-electric Prologue SUV (9,347 units) as buyers rush to complete sales ahead of the IRA incentive expiration.
- Led by record August sales of the all-new Passport, Honda light truck sales posted a 7th straight month over 70,000 units.
- All-new Passport had record August sales (5,173), up 82.9 percent YoY.
- CR-V again led all Honda models in August sales (34,123 units), with hybrids representing over 55 percent of sales.
- HR-V (13,663), Pilot (10,791), Ridgeline (4,555) and Odyssey (6,690) all posted strong August sales.
- Honda passenger car sales topped 37,000 units, led by Civic with 21,596 units, with Civic hybrid accounting for over 37 percent of model sales; and Accord sales of 15,695 units, with hybrid models achieving almost 50 percent of model sales
Acura
- Acura brand sales totaled 11,101 units in August, maintaining solid momentum with 2025 sales up 2.7 percent year to date.
- The gateway segment duo of Integra and ADX posted combined sales of 4,313 units, making Acura the destination of choice for young premium customers.
- Acura SUV sales posted sales over 8,000 units, with SUV sales up 10.7 percent YTD.
- All-new ADX, the brand’s new gateway SUV, set a new monthly record of 2,568 units in August, capturing a segment-leading 20 percent share of the premium compact crossover segment.
- MDX sales topped 3,000 units in August and RDX posted August sales of 2,232 units as inventory began to recover from factory retooling.
- All-electric ZDX totaled 520 units in August, with sales suppressed by low inventory as the brand completes model year sell-down in preparation for the 4th quarter arrival of the 2026 ZDX.
Published October 2025
