Bridgestone Corporation has released its latest integrated report – Bridgestone 3.0 Journey 2023 Integrated Report. This report provides a comprehensive understanding of Bridgestone Group’s approach and initiatives aimed at enhancing corporate value over the medium to long term.
Under its unchanging mission of “Serving Society with Superior Quality,” Bridgestone Group has set forth a vision – “Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company” – and is promoting a transformation to realize this vision, with the Bridgestone E8 Commitment as the axis.
The Bridgestone 3.0 Journey 2023 Integrated Report4 presents Bridgestone Group’s journey of transforming into a sustainable solutions company, while continuing to grow and place emphasis on the input of its stakeholders.
The following is an overview of the topics, key points and activity progress reported in Bridgestone 3.0 Journey 2023 Integrated Report.
- The Group’s foundation for its transformation toward the future; its history, its journey of taking on challenges and the Bridgestone DNA – focus on quality, respect for being on-site, being attentive and support customers’ problems and challenging spirit – which shaped and refined the company.
- The Group’s commitment toward realizing a sustainable society with the Bridgestone E8 Commitment and 2030 Long Term Strategic Aspiration as the axis, detailed through the Global CEO Commitment in the report.
- Progress update of the final year of the Mid Term Business Plan (2021-2023) and plan for Mid Term Business Plan (2024-2026), which will be the important phase in evolving to the next stage. Both are aligned with the 2030 Long Term Strategic Aspiration as a roadmap guiding us through an era when “change is becoming commonplace.”
- Update of the Group’s effort to evolve its Sustainability Business Model to a regenerative business model, to realize carbon neutrality and a circular economy across value chain and to realize a nature-positive world where the Group can help stop and reverse the loss of natural ecosystems.
- Business strategy and progress update of premium tire business including the value creation through the fusion of ENLITENTM, which is the base technology for product design as the core for Bridgestone’s unique “new premium” and BCMA, which is the base technology for manufacturing and R&D.
- Update of a new core competency; activities to achieve sustainable motorsports by placing sustainability at the core, which restarts the Group’s journey for excellence to create a new brand power.
- Update of the sources of value creation; technology and innovation, talent strategy, intellectual property strategy and response to global management risk.