Bridgestone Americas debuted a demonstration commercial tire at WasteExpo. The tire supports the use of 70 percent recycled and renewable materials, making it the first commercially available tire in industry history to reach the milestone. It is the company’s first waste-specific tire to earn ISCC PLUS certification, a globally recognized system that supports the transition to a circular economy and bioeconomy. This voluntary certification standard validates the sustainability characteristics of alternative materials throughout the entire supply chain, from origin to end consumer. Bridgestone will also use the show to debut its new Drive-Over System for fleets. This innovative solution is the latest example of how Bridgestone is expanding its data collection capabilities through advanced technology.
The 70 percent recycled and renewable demonstration tire is based on the Bridgestone M870, a high-scrub, all-position radial waste and recycling tire specifically designed for urban waste collection fleets. Using a Mass Balance approach, this demonstration tire uses circular synthetic rubber like butadiene and halo butyl rubber, circular carbon black, and natural rubber. The Mass Balance approach is a chain of custody method used to trace the flow of alternative materials through complex value chains. During the production process, the certified alternative materials are mixed with conventional materials, becoming indistinguishable over time. By using this approach, Bridgestone can document and track the exact quantity of alternative materials, ensuring the quantity matches what is used at the start of production. A limited run of tires will be used on waste fleets.
“The debut of this 70 percent recycled and renewable demonstration tire is not a glimpse into the future, but the reality of today,” said Steve Hoeft, president, Commercial Truck Group, Bridgestone Americas. “With this tire, and the work done with our supply chain, we’ve created new opportunities with a proven product by meeting the rigorous standards set by the ISCC. This tire directly demonstrates how Bridgestone can help fleets achieve their sustainability goals now with expertly manufactured premium tires.”
In addition to reaching the milestone, the tire marks a notable step towards total circularity, showing how the industry could more effectively utilize recycled and renewable materials collected by fleets. Bridgestone is committed to advancing and standardizing practices and supporting existing recycling efforts that help the trucking and waste segments build a more resilient, circular supply chain.
Published May 2025
