General Motors and GM Financial hosted the sale of the 15 millionth remarketed vehicle on GMF DealerSource®, GM Financial’s online auction platform, powered by OPENLANE, an upstream vehicle remarketing platform and subsidiary of KAR Auction Services, Inc.
“The remarketing industry is transforming rapidly, and GMF DealerSource has been a critical tool for GM to offer our used inventory to franchise dealers online,” said Jennifer Costabile, general director rental sales, marketing, advertising and used vehicles, General Motors Fleet. “Offering our vehicles on an online platform has allowed us to speed up our goal of selling 15 million remarketed vehicles.”
This milestone sale demonstrates the significant growth and increased utility of GMF DealerSource, which allows GM dealers to purchase off lease, company car and rental vehicles before non-GM dealers, evolving into an integral source for premium pre-owned GM inventory.
GM’s and GM Financial’s Remarketing organizations began working more closely in 2015, including working to sell GM’s company car and rental units on GMF DealerSource. Over the past five years, GM and GM Financial have grown annual sales volume on GMF DealerSource from approximately 2,000 vehicles to more than 250,000 vehicles in 2018. More than 97 percent of GM-franchise dealers are active on GMF DealerSource, with more than 75 percent purchasing vehicles within the past 12 months.
Published in the March 2019 Edition