The Flexible Film Recycling Group (FFRG) of the American Chemistry Council (ACC) joined the Florida Department of Environmental Protection (DEP) and other State officials to announce a statewide campaign to increase recycling of plastic wraps, bags, and film (collectively “plastic film packaging”).
Additional partners in this new Wrap Action Recycling Program (WRAP) campaign include Publix Super Markets, Waste Management, Inc. of Florida, Florida Recycling Partnership, municipalities, recycling processors, haulers, and the Florida Retail Federation. Initial campaign activities are expected to reach more than eight million people in ten counties and municipalities.
The Florida WRAP campaign will grow greater public awareness and participation in plastic film packaging recycling at grocery stores and other retail locations, while also reducing the amount of film packaging inappropriately placed in curbside recycling bins. It builds on Florida’s “Rethink. Reset. Recycle.” campaign and reminds residents to bring back plastic bags and other film packaging to participating retailers, which have established collection programs for film packaging recycling.
In addition to expanding collection of plastic film packaging for recycling, the WRAP campaign will raise awareness and promote use of products made with recycled film to help expand domestic markets of the material. Recycled plastic film can be used to make products such as durable outdoor lumber for decks, fences, benches and playground equipment, gardening products, and new packaging.
Published in the March 2019 Edition
