Ford is continuing to streamline and transform its global business, making changes in how the company is organized and operates to deliver executional excellence that benefits customers and delivers sustained profitable growth.
Ford plans to move with urgency to turn around its automotive operations and will grow by:
•Allocating more capital, resources and talent to its strongest businesses and vehicle franchises
•Expanding its leading commercial vehicle business with a suite of software services that drive loyalty and recurring revenue streams
•Offering compelling, uniquely Ford fully electric vehicles at scale around the world, including Transit, F-Series, Mustang, SUVs and Lincoln
•Adding more affordable vehicles to its global lineup, including in North America
Ford is making changes to its operating model to help deliver on these priorities, including:
•Concentrating decision making and accountability around product and customer groups in three regional business units – The Americas and International Markets; Europe; and China
•Accelerating innovation to be a leader in new businesses such as autonomous vehicles and mobility
•Harnessing expertise in industrial platforms to develop world-class connected vehicles
•Unleashing technology and software in ways that set Ford apart from competitors
Published in the January 2021 Edition