Georgia-Pacific announced initial plans for one of the country’s largest mixed-use redevelopments and the intent to transform its iconic 51 story world headquarters and the surrounding city block into a thriving center for innovation and community engagement. The downtown location will be reimagined into a mix of residential living, modern office spaces, retail, restaurants and a landscaped central plaza for gathering. This project reaffirms Georgia-Pacific’s commitment to the future of Downtown Atlanta and promises to set a new standard for adaptive reuse.
More than 400 apartment units on the tower’s uppermost floors, among the highest in the Southeast +/- 125,000 square feet of retail, restaurant and entertainment space
+/- 600,000 square feet of Class A office space anchored by Georgia-Pacific and Koch
+/- 35,000 square feet dedicated to a large central plaza
More than 2,100 parking spaces plus adjacent MARTA and Atlanta Streetcar transportation access
Future multi-phase development plans include opportunities for a hotel and additional retail and residences.
“If realized, this will be more than just a redevelopment; it has the potential to generate economic growth and create mutual benefit for the city, local businesses, their employees, Georgia-Pacific employees and our vibrant community,” said Christian Fischer, president and chief executive officer of Georgia-Pacific. “The office landscape has changed, and we recognize that the adaptive reuse of our site and office tower can create greater long-term value. We are also acutely aware of the need for more residential, shopping, dining, and entertainment options in our downtown neighborhood, which is why Georgia-Pacific is excited to provide a space that will offer unmatched opportunity in Downtown Atlanta.”
Georgia-Pacific has assembled a team of experts to bring this project to life, including an in-house, mixed-use development team responsible for leading both the redevelopment efforts and the go-to-market strategy and capitalization of the project. External partners include Rule Joy Trammell + Rubio, architect of record; Healy Weatherholtz, retail broker; Kimley-Horn, civil engineering; Studio Saint, interior design; Brasfield & Gorrie, preconstruction; and Transwestern, consulting and property management.
This project also promises to be a boon for surrounding businesses by creating a welcoming neighborhood with easy access to amenities and entertainment for companies and their employees seeking to work in the downtown area.
The Georgia-Pacific Center has been an architectural landmark since its completion in 1982.
