General Motors’ Chevrolet, Buick, GMC and Cadillac brands sold 270,480 vehicles in the U.S. in August 2015. Retail deliveries climbed 6 percent compared with a year ago, when results included the Labor Day holiday.
GM had the industry’s largest retail sales increase and gained more than one percentage point of retail market share year over year, based on J.D. Power PIN estimates. Fleet sales were down 24 percent on a 38 percent decline in rental deliveries. Total sales were in line with a year ago.
GM continues to have the highest average transaction prices (ATPs) and had the lowest incentives as a percentage of ATP in the domestic industry, according to PIN.
“GM’s retail sales increase far outpaced the industry in August, and we have grown our retail share for five months in a row compared to last year,” said Kurt McNeil, U.S. vice president of sales operations. “We will continue this momentum with the redesigned Chevrolet Cruze and Malibu, the launch of diesel engines for our midsize pickups, a dramatic restyling of the Chevrolet Silverado and the aggressive rollout of Apple CarPlay and Android Auto.”
GM’s outperformance came in a very strong month for the industry. The estimated seasonally adjusted annual selling rate for light vehicles was 17.5 million units in August, the fourth month in a row above 17 million units – a streak unmatched since 2006.
Published in the October 2015 Edition of American Recycler News
