KAR Auction Services Inc., a global vehicle remarketing and technology solutions provider, launched its Adesa Europe digital auction, a rebranding of Belgium-based CarsOnTheWeb (COTW). Acquired by KAR in February 2019, COTW is now fully integrated into the KAR family.
The Adesa Europe brand extends the KAR family of companies’ international name recognition and reputation beyond North America and the U.K. to Continental Europe. Adesa Europe will continue to provide COTW customers a robust online wholesale vehicle auction marketplace that seamlessly connects OEMs, fleet owners, wholesalers and dealers in more than 50 countries.
The Adesa Europe brand will extend to each of the local markets where it has sales operations as Adesa Belgium, Adesa France, Adesa Germany, Adesa Italy, Adesa Netherlands and Adesa Spain.
Adesa Europe provides sellers and buyers across Europe with a wide range of vehicle auction, transportation, finance and related support services. The company’s online and mobile tools are available in 19 languages and deliver real-time search, bid, payment and logistics scheduling functionality.
Published in the August 2019 Edition
