Business Briefs

Komatsu rebrands owned North American distributors

To better support customers and leverage the power of their wholly-owned network, Komatsu has created a new structure in North America to strengthen the growth of company-owned distributor branches.


A new corporate unit within Komatsu has been created and effective immediately, all company-owned distributor locations will be branded simply “Komatsu” to reflect their inclusion in the company’s global footprint.

The change supports Komatsu’s plans to grow and strengthen its distribution channels. With the alignment of these larger groups of distributors, customers will have access to additional equipment and parts inventory, as well as greater service and support resources. Trade territory for the renamed branches remains the same, as do all equipment lines sold and services provided.

Grant Adams, former president of Komatsu Southwest, has been appointed to lead the new unit as vice president and general manager of company-owned distribution. His responsibilities will include defining strategy, managing profitability and continuing to develop strength in regional leadership teams.

The rebrand affects the branches along the eastern seaboard formerly named: Pine Bush Equipment, Midlantic Machinery, Komatsu Northeast and Edward Ehrbar; those in New Mexico and Texas under the name Komatsu Southwest; and sites in Nevada, Montana, Utah and Wyoming under the Komatsu Equipment Company banner.

Published in the May 2020 Edition

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