Mattel, Inc. set its goal to achieve 100 percent recycled, recyclable or bio-based plastics materials in both its products and packaging by 2030. In the first half of 2020, the company will debut its first product aligned with this goal: the iconic Fisher-Price® Rock-a-Stack® made from sugarcane-based plastics and packaged in 100 percent recycled or sustainably sourced material.
The company now sources 93 percent of the paper and wood fiber used in its packaging and products from recycled or Forest Stewardship Council (FSC) materials.
Fisher-Price will celebrate its 90th anniversary in 2020, and by the end of the year, all Rock-a-Stack toys sold worldwide are on track to be made with plant-based plastics and packaged in 100 percent recycled or sustainably sourced material. The beloved Rock-a-Stack toy, which was launched by Fisher-Price in 1960 to introduce babies to relative size and stacking, will be made from a sugarcane-based polyethylene, a renewable raw material. By streamlining the toy’s materials, it can also be fully recycled, which will eliminate waste and more easily enable the material to be recovered and repurposed at the end of the toy’s service life.tent, surpassing its previously set goal. In addition, the company has adopted the How2Recycle label, a standardized labeling system that clearly communicates recycling instructions to the end user.
