Due to the re-alignment of McCloskey International’s washing division, the business is launching a new brand identity that will support the evolution of the business unit and re-emphasize their commitment to the wet processing sector. The business will move forward under the new brand of MWS Equipment.
In order to position the brand for long term success within its market, MWS Equipment will operate as an independent business unit of Metso Outotec, extending the brand’s reach in delivering world class products and service globally.
The strategy is driven by partnership with organizations around the world at a regional level that are best suited to deliver tailored solutions and ongoing service to our customers.
The new design and color scheme reflects the brand’s maturation and evolution as an industry leader for not only its product offerings but also the impressive network it has built over the past few years.
MWS Equipment’s strategy is to partner with companies that have the expertise and specialized capabilities in application, installation and aftermarket support of wet processing equipment in order to deliver not just a product but a long term solution to the customer.
Published in the February 2021 Edition