Mercedes-Benz USA (MBUSA) reported Q4 2024 group sales of 88,259 passenger cars. This brings total passenger car sales for 2024 to 324,528 units, representing a 9 percent year-over-year increase.
“I am extremely proud to close out 2024 by celebrating our best-ever retail month in December and reporting strong sales momentum sustained from Q3 throughout the final quarter of 2024. This represents an outstanding result that directly reflects the resilience and hard work of our teams and the exceptional overall appeal of our brand and highly desirable product range. Our Top-End segment sales continued to dominate, setting new benchmarks with record-breaking Mercedes-AMG sales and an all-time high for sales of the iconic G-Class. We celebrate this substantial achievement and thank our fantastic dealer partners for their incredible support. Collectively, we remain steadfast in our commitment to be the most desired luxury brand with an unwavering commitment to innovation.”
PHEV
Group sales in the Plug-in Hybrid (PHEV) segment are up 470 percent compared to Q4 2023. This was propelled by wider availability of our 5 long-range plug-in hybrids, alongside our high-performance hybrids, ensuring we provide even greater choice for our customers.
Top-End
Top-end vehicle sales including Mercedes-AMG, Mercedes-Maybach and G-Class, are up 52 percent in Q4 2024 compared to Q4 2023. It was a record quarter for Mercedes-AMG high-performance models, totaling 16,169 units and representing a 50 percent increase from the same quarter last year. The G-Class group sales of 10,987 in 2024 exceeded 10,000 units for the first time ever, representing a 12 percent year-over-year increase.
Core
Group sales are up 18 percent in the core segment for 2024 versus 2023. With the introduction of the GLE 450 Coupe in Q4 2024, group sales of the GLE are up 12 percent in Q4 2024 versus Q4 2023. Strong availability for the GLC brought a year-over-year increase of 58 percent. The E-Class saw a 60 percent increase compared to Q4 2023, with 6,165 units for the quarter.
Vans
Group sales for vans totaled 9,819 units in Q4 2024. The eSprinter, the first fully electric van in North America from Mercedes-Benz USA, bolstered sales of 828 total units year-to-date. Total 2024 group sales reached 49,573 units.
2024 Year in Review
2024 was an exciting year for Mercedes-Benz USA, marked by standout innovations and remarkable achievements. MBUSA launched several highly anticipated new vehicles, including the groundbreaking all-electric G 580 with EQ Technology and the sporty and elegant CLE Coupe and Cabriolet. In addition, the Mercedes-Maybach SL celebrated its highly anticipated world premiere at the Pebble Beach Concours d’Elegance, showcasing the ultimate open-air driving experience that will be available to customers in the second half of 2025.
Mercedes-Benz received numerous prestigious accolades, including the E-Class earning the title of MotorTrend Car of the Year, the GLC 300 securing a place on the Wards 10 Best Interiors & UX Awards list, the E 450 Sedan capturing a spot on the Car and Driver 10 Best list and Kelley Blue Book recognizing Mercedes-Benz as the Most Refined Luxury Brand and Best Car Styling Luxury Brand.
Published February 2025