Each year, tons of aluminum are sent from Infinitum’s facilities in Norway to Novelis’ recycling plant in Latchford, UK, where the material is processed into new beverage cans. This direct loop illustrates a functioning circular economy.
“This partnership demonstrates how circular systems can work at scale,” says Alexandre Gellert, vice president of metal procurement for Novelis in Europe. “By securing a stable stream of post‑consumer aluminum and integrating it into Novelis’ recycling and rolling system, we increase recycled content and reduce CO2e emissions in line with our Vision 3×30.”
“Novelis is a critical partner in closing the loop for beverage cans collected through our deposit system,” adds Kjell Olav A. Maldum, chief executive officer of Infinitum. “We have full transparency on volumes, quality and lead times, which allows us to run a stable, cost‑efficient system and deliver predictable, low‑carbon outcomes.”
The renewed agreement provides long term stability and creates opportunities to further improve logistics and reduce environmental impact.
The partnership supports Novelis’ 3×30 vision, which targets increasing average recycled content to 75 percent, reducing emissions intensity to below 3 tonnes CO2e per tonne of flat‑rolled product shipped, and leading circularity through first‑mover investments by 2030.
Published April 2026