New Day Aluminum Holdings LLC, the parent of Noranda Bauxite & Alumina, has rebranded its specialty products business as NICHE, a ready acronym for Noranda Industrial Chemicals. NICHE will include Noranda’s Gramercy-based chemical grade alumina (CGA) business as well as ARC Fused Alumina, the company’s white fused alumina manufacturing subsidiary in La Bâthie, France.
“We recently completed a significant expansion of our CGA capacity in Gramercy, so it made perfect sense to operate that part of our business as a separate entity,” said company chairman David D’Addario. “It also made sense to include our other specialty products business, ARC Fused Alumina, under that same corporate umbrella. With additional acquisition activity on the horizon, we anticipate that NICHE will quickly rival in size our existing smelter grade alumina business.”
In conjunction with its expanded corporate structure, the company announced the hiring of Scott Croft as its chief operating officer. Croft, who has 20 years of aluminum industry experience with recent executive positions at Granges NA and Kibar Americas, will be based at the company’s Gramercy headquarters. He will be responsible for the operations of New Day’s businesses worldwide.
Published in the March 2019 Edition
