Metal Recycling

New senior executives accept appointments at Novelis

Novelis disclosed a number of senior executive moves to further meet the needs of its customers.


Emilio Braghi has been named senior vice president, Novelis Inc. and president, Novelis Europe; Tom Boney has been named vice president, Operations, North America; and, Ganesh Panneer has been named vice president and general manager, automotive, North America.

Braghi joined Novelis in 1999 as sales manager, Europe, and has held various roles of increasing responsibility during his tenure with the company. Most recently, Braghi served as vice president, operations, Novelis North America, where he oversaw the region’s eight manufacturing facilities, which recycle and roll aluminum for the automotive, beverage can and specialties markets.

Braghi moved into his first leadership role with Novelis in 2006, when he was named head of the company’s business in Italy. He later held multiple general management leadership positions with Novelis’ litho and painted products value streams in Europe, directing both commercial and operational activities. Braghi joined the Asia leadership team in March 2012 as vice president of operations. And in May 2014, his responsibilities were expanded to include all commercial activities in the region. He joined the North America leadership team in May 2015.

Tom Boney has been named vice president, operations, North America, effective September 1, 2016. In this role, Boney will have responsibility for manufacturing operations across the region, with a focus on safety, quality, cost and delivery performance.

Boney joined Novelis in 2006 as plant manager, Oswego, and in 2007, was named president, Novelis Europe rolling and recycling. In 2009, he was appointed to the position of vice president, manufacturing excellence, where he had global responsibility for leading the company’s operational excellence initiatives in EHS and Continuous Improvement. He has also served as vice president and general manager of the North American Can business and as managing director of ALCOM in Malaysia. In 2013, he was appointed to his current position as vice president and general manager of automotive for North America, where he successfully led the supply of Novelis aluminum as a lightweight material of choice.

Ganesh Panneer has been named vice president and general manager, automotive, North America.

In this role, Panneer will lead all aspects of Novelis’ North American automotive business, including sales-commercial activities, program development and launch, supply chain and logistics, demand forecasting, service and order fulfillment.

Panneer joined Novelis in 2011 as director, corporate strategy, in Atlanta. Panneer’s next role was in the North America Automotive value stream as director, sales. In 2013, he moved to Europe as vice president and general manager, specialty, for the region. Panneer returned to North America in 2015 in his current role as vice president and general manager, light gauge and specialties.

Published in the October 2016 Edition of American Recycler News

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