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NICHE Chemical finalizes fused magnesia business

NICHE Chemical LLC, the specialty products and chemicals division of New Day Aluminum Holdings LLC, has acquired Imerys Fused Minerals Hull Ltd. from Imerys UK Limited, a subsidiary of Imerys SA.


The acquired business, which will be renamed NICHE Fused Magnesia Limited, is located in Hull, England and operates facilities producing a number of specialty magnesia products used in the electrical, friction, ceramic, automotive and refractory industries.

The acquisition is the company’s first move into the United Kingdom, complementing its existing fused alumina business in LaBathie, France.

David D’Addario, chief executive officer of New Day, commented, “We are excited at the opportunity to acquire the Hull business, which is consistent with our strategy to further expand our product portfolio and geographical footprint.

This business is also an excellent fit for the expansion of our newly-branded NICHE specialty products business while providing a growing European platform for New Day.”

Published in the April 2019 Edition

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