Automotive
Novelis Inc., an aluminum solutions provider and leader in aluminum rolling and recycling, celebrated the opening of its Customer Solution Center (CSC) for automotive in Novi, Michigan, a suburb of Metro Detroit.
The $35 million facility is part of Novelis’ global network of CSCs, which are designed to speed the development of aluminum solutions through collaboration between the company and its customers, as well as others in the value chain. Through the centers, Novelis partners with automakers and Tier 1 suppliers to maximize lightweight, high-strength aluminum in the next generation of vehicle design. In addition to the facility in Novi, Novelis operates automotive CSCs in Stuttgart, Germany, and Shanghai, China.
“Novelis’ network of Customer Solution Centers is a centerpiece of our purpose, which is shaping a sustainable world together,” said Philippe Meyer, senior vice president and chief technology officer, Novelis Inc. “As a leading automotive aluminum supplier, this investment will strengthen the partnerships we have with our customers and ensure that innovative, low-carbon aluminum adoption continues to grow across the world.”
The company’s 100 employees in Novi represent expertise in research and technology, technical development and commercial support. The center’s high-tech equipment ranges from a hot stamping press to computer-aided design (CAD) software to visualization technologies that model vehicle safety scenarios. These capabilities enable Novelis to develop new aluminum solutions and demonstrate their benefits for current and future vehicle applications. Customers and Tier 1 suppliers are using the center to see these benefits firsthand, which include lighter designs, greener lifecycles, and simpler, more cost-effective solutions.
Since launching the Customer Solution Centers in 2018, Novelis has made several advancements in automotive innovation. Examples include an aluminum intensive battery enclosure solution for electric vehicles; all-new high strength and heat-treatable alloys that are designed to compete with ultra-high strength, hot-formed steel solutions; and research proving out the benefits of aluminum use in doors and closures, one of the fastest growing aluminum applications in new vehicles. In addition, the company has worked to increase the amount of recycled aluminum in automotive alloys and expanded closed-loop recycling systems, which take back aluminum scrap from customers generated during the stamping process and recycle it back into the same product.
Aluminum is the fastest growing automotive material according to DuckerFrontier. For more than 40 years, Novelis has been a leading global supplier of aluminum sheet to the industry, with an automotive manufacturing footprint in Asia, North America and Europe.
Published in the November 2022 Edition