The National Waste & Recycling Association (NWRA) has added two key professionals to its staff. Genevieve O’Sullivan has joined as chief of communications, and Sara Bixby as director of technical and regulatory. Both bring a wealth of experience and expertise that will be pivotal in advancing NWRA’s mission to promote the waste and recycling industry.
O’Sullivan comes to NWRA with an extensive background in strategic communications and advocacy work in both the public and private sectors. Prior to joining NWRA, she worked with various associations, heading communications for industries including pesticides, agriculture, and forestry. Her work has spanned issues impacting the food chain, as well as state-level waste and recycling advocacy. Her leadership in communications will bolster NWRA’s ability to engage with key stakeholders and address critical challenges impacting the industry.
Bixby joins NWRA with more than 30 years of experience in solid waste and resource management. Her previous roles include serving as deputy executive director for the Solid Waste Association of North America (SWANA), where she led a variety of impactful projects such as landfill management training programs and the development of the SWANA–CRRA Zero Waste Principles and Practices certification course. At NWRA, Bixby will provide leadership on regulatory and environmental matters, supporting NWRA members and the Healthcare Waste Institute.
