The Plastics Industry Association (PLASTICS) launched the Flexible Film Recycling Alliance (FFRA), a new initiative to educate the public on the sustainability and recyclability of flexible plastic film products in the U.S.. FFRA was created to improve the recycling of flexible film products by working to accelerate recycling rates, access, and education.
At a time when many Americans express a lack of confidence regarding how and where to recycle flexibles, the Flexible Film Recycling Alliance will convene industry representatives from across the flexible film supply chain to develop solutions to address the challenges surrounding the recycling of flexible films and bags. The alliance will prioritize the following key initiatives:
- Operation of a best-in-class plastic film recycling directory for use by both consumers and industry.
- Consumer education that provides information outlining the best ways to effectively recycle flexible plastic film products.
- Promotion of the most responsible uses and recycling methods for flexible plastic film products.
- Amplification of programming to inform both consumers and policymakers of the sustainability benefits of flexible plastic film products.
“FFRA includes collaborators from across the plastics supply chain and builds off PLASTICS’ successes, including Recycling is Real and Operation Clean Sweep,” said PLASTICS president and chief executive officer Matt Seaholm.
