Waste
As Halloween approaches, Mars has collaborated to minimize wrapper waste this Halloween season. Working with leading digital waste and recycling solutions provider Rubicon Technologies, Inc., Mars will offer specially designed, recyclable, trick-or-treating bags throughout October as an expansion of Rubicon’s existing Trick or Trash™ campaign.
The collaboration aims to give Halloween lovers a simple, fun and free way to tackle wrapper waste by providing trick-or-treat bags with a prepaid postage stamp
and simple three-step instructions on how to return it for proper recycling. Once returned, each individual bag and the wrappers placed inside are fully recycled for future use.
With more than 75 percent of people planning to celebrate Halloween this year – up 11 percent from 2021 – and 93 percent of people celebrating planning to do so with chocolate and candy, Mars is preparing to meet consumers’ excitement.
While Halloween is one of the most anticipated celebrations of the year, research noted by Rubicon shows the vast majority of wrappers from the 600 million pounds of candy purchased in the United States each season ends up in landfills due to limitations in most curbside recycling programs. Since 2019, Rubicon has provided schools, small businesses and community organizations with free wrapper recycling boxes to help eliminate Halloween candy wrapper waste via its Trick or Trash campaign.
Mars’ collaboration with Rubicon underscores the company’s commitment to contributing to a circular economy where packaging material never becomes waste, but is recycled, reused, or composted and supports the Mars Sustainable in a Generation Plan.
Trick or Trash bags were available to order online but due to overwhelming response, they’ve already sold out! Expansion of the program would be welcome by consumers for coming years.