Novelis and Red Brick Brewing Company, Georgia’s oldest operating craft brewery, shared that Red Brick will now offer its beer in aluminum cans made from Novelis’ evercan™ – the first certified high-recycled content aluminum can sheet.
Red Brick expanded its beverage packaging options to include evercan aluminum cans for all of its year-round offerings, beginning with Laughing Skull Amber Ale and followed by its Hoplanta India Pale Ale. Red Brick plans to expand its use of the new packaging line, introducing several new styles available exclusively in evercan in the coming year.
The brewery has also partnered with Novelis on a closed-loop recycling system for their used beverage cans. The cans are collected straight from the brewery and returned to a nearby Novelis recycling center where the high-recycled content evercan material is recycled back into new evercan sheet for re-use, again and again.
Aluminum cans are recyclable, durable, easily transportable and recycled more often than any other type of beverage container. Due to the inherent characteristics of aluminum, cans chill more quickly and keep beer fresher longer by eliminating light exposure, improving the overall drinking experience for consumers.
Made with a minimum 90 percent certified recycled aluminum, evercan takes the benefits of aluminum cans to the next level. Recycling aluminum requires 95 percent less energy and produces 95 percent fewer greenhouse gas emissions (GHGs) than manufacturing primary aluminum.
Published in the April 2015 Edition of American Recycler News
