Liberty Tire Recycling, North America’s leading provider of tire recycling services, has released its 2024 Sustainability Report, highlighting another year of progress toward its vision of a more sustainable, circular economy. In 2024, Liberty collected more than 215 million end-of-life tires and reclaimed over 4.7 billion pounds of rubber – creating innovative, high-value recycled products that support infrastructure, manufacturing, and energy recovery.
“At Liberty, we don’t just recycle tires, we partner with others to build a better future,” said Thomas Womble, chief executive officer of Liberty Tire Recycling. “Whether it’s a global manufacturer, local retailer, or city government, our partners trust Liberty to help them meet their sustainability goals and do right by their communities. This report is a reflection of what responsible growth looks like – when innovation, impact, and partnership work hand-in-hand.”
The report reflects Liberty’s growing impact and outlines progress in key focus areas:
- A 1.5 percent reduction in greenhouse gas emissions year-over-year, even amid company growth and acquisitions.
- An 81.1 percent end-market utilization rate, a 2.7 percent increase over 2023, moving more material into sustainable and innovative uses like rubberized asphalt, molded goods, and sports and playground surfaces.
- A 23.87 percent improvement in Total Recordable Incident Rate (TRIR) and a 29.25 percent improvement in Preventable Vehicle Accident Rate (PVAR) from 2023 to 2024, reflecting a stronger, safer culture across operations.
- Over $150,000 donated to charities and more than 75 community projects completed, including 5,250 meal kits packed for children through Liberty’s partnership with Blessings in a Backpack.
“Our work is grounded in action and accountability. As the only North American tire recycling company to publish a sustainability report, we’re setting the standard for transparency in our industry,” said Amy Brackin, senior vice president of sustainability. “From emissions management to zero-waste goals, we’re proving that it’s possible to grow responsibly – moving more material up the value chain, investing in our people, and rethinking how tires can create value long after they leave the road.”
Published July 2025