Rubicon Technologies Inc., a Lexington, Kentucky-based software provider for waste, recycling and fleet operations, has launched Trash or Treasure, a program designed to help divert candy wrappers that accumulate around holidays, starting with Halloween.
Over the last four years, Rubicon says its annual Halloween recycling campaign has diverted thousands of candy wrappers from landfills and campaign participation has grown exponentially every year since its inception. Renamed “Trash or Treasure,” the program will provide mail-back recycling boxes for discarded candy wrappers to schools, community organizations and small businesses all year.
Starting this fall, Trash or Treasure will run with special campaigns around Halloween, Valentine’s Day and other seasonal festivities.
Rubicon says Trash or Treasure’s success hinges on the campaign’s education program, which was created with The National Wildlife Federation (NWF). Downloadable lesson plans, reading lists, signage and other materials are available to help campaign participants rethink what is considered trash and understand its potential value as part of the circular economy.
These materials introduce circular economy concepts that can be integrated into curriculums and provide interactive critical thinking exercises with the goal of helping students understand recycling and why it is important to the health of our planet, Rubicon says.
