At this year’s ISRI Conference and Exhibition in Las Vegas, Midlantic Machinery was announced as Dealer of the Year by Sennebogen LLC president, Constantino Lannes.
With five branch locations supporting Sennebogen in eastern Pennsylvania and Delaware, Midlantic may not be the largest distributor in Sennebogen’s nationwide network. However, according to senior vice president Pat Sherwood, the firm’s winning sales record in 2017 can be attributed to nothing more complicated than the old saying: “Plan to work and work the plan.”
Each branch is staffed by a sales specialist who had been trained in material handling applications at the Sennebogen Training Center near Charlotte, North Carolina.
To complete the plan, each branch is well stocked with Sennebogen service parts, ensuring immediate delivery for customers’ most common needs. According to Pat Sherwood, sales branches are equipped with flexible financing and lease packages from Sennebogen Capital, to help seal the deal.
Sherwood notes that sales and service for Sennebogen customers are a team effort. Along with working together to develop the business plan, Sennebogen specialists join Midlantic’s sales staff to meet with the customer, review the application and make a recommendation for what the customer needs.
Published in the June 2018 Edition
