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Business Briefs

Stellar adds two new sales personnel

Stellar Industries, a manufacturer of high-quality mechanic trucks, cranes, tire service trucks, hooklifts, trailers and service truck and van accessories, has added two sales professionals to its team. Rick Schoenfelder and Robert Pena have joined the Stellar team as regional sales managers, each bringing extensive industry experience and a passion for driving growth in the demountable line sector.

Schoenfelder, appointed as the regional sales manager for the North Central Region, brings over 35 years of sales expertise to Stellar. With a robust background in parts and service management, as well as sales and dealer development within the trailer industry, Schoenfelder is poised to spearhead Stellar’s expansion efforts across North and South Dakota, Nebraska, Iowa, Minnesota, Wisconsin, Illinois, Ohio, Indiana and Michigan.

In his new capacity, Schoenfelder will focus on business development, customer relationship management, sales strategy, training and support, market analysis and product development feedback.

Pena, assuming the role of regional sales manager for the South Central Territory, brings 11 years of experience as an aftermarket sales representative at Rush Enterprises. Pena’s expertise lies in developing new accounts, recovering lost accounts and managing established accounts.

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