Subaru of America, Inc. is continuing their partnership with TerraCycle®, a leader in the collection and repurposing of complex waste streams, to help divert hard-to-recycle waste from landfills and incinerators through the automaker’s environmentally focused philanthropic platform, Subaru Loves the Earth.
The partnership is a continuation of a successful program which recently reached a major milestone by recycling more than one-million pieces of waste. As a result of this great success, the collected waste streams were turned into useful, high-quality recycled products such as park benches and picnic tables and donated to community partners.
Participating Subaru retailers nationwide will utilize TerraCycle Zero Waste Boxes™ to encourage customers, employees and community partners to recycle waste streams that are commonly thought of as hard-to-recycle, including snack wrappers/bags, disposable cups, lids, plastic straws, as well as coffee and creamer capsules.
In addition, Subaru will continue to encourage customers to enhance their own commitment to sustainability by collecting these waste streams at their home or office and bringing them into a local participating Subaru retailer.
Following last year’s successful initiative, the collected items will once again be turned into high-quality recycled products, like park benches, picnic tables, and playground materials that are donated to the Subaru community partners that work with the 588 local retailers participating in the Subaru Loves the Earth initiative.
Subaru retailers can also view and order products made from the recycled materials through an exclusive Subaru product line, produced in conjunction with TerraCycle, to be donated to community organizations.
ublished in the June 2019 Edition
