Tupperware Brands Corporation has announced the expansion of ECO+, the brand’s revolutionary product portfolio made with sustainable material, with two new products, Lunch-It® Containers and Sandwich Keepers, and a new material partner, Tritan™ Renew from Eastman.
Tritan Renew will enable Tupperware to further expand ECO+ to select products that require a clear, glass-like design. This strategic partnership and new material will allow Tupperware to further expand innovation and introduce products that are functional, environmentally friendly and on-trend for consumers.
Tupperware introduced ECO+ in 2019 with a new material that sourced mixed plastic otherwise destined for incineration or landfill. The use of this initial circular material has resulted in the avoidance of more than 100 tons of CO2 emissions from diverted waste that would otherwise be landfilled. Following the initial success, ECO+ has expanded a line of products made from a variety of sustainable, recycled, biobased and environmentally-conscious material. The ECO+ product portfolio includes the ECO+ Straw Set, ECO+ To-Go Cups and now, the new ECO+ Lunch-It Containers and Sandwich Keepers.
Tritan Renew is a revolutionary resin made with Eastman’s polyester renewal technology that recycles at the molecular level, breaking down plastic waste to its fundamental building blocks that are then converted to create pristine new material. The material is highly durable, dishwasher safe and free of BPA, BPS and BPF. Tritan Renew uniquely offers Tupperware the ability to design clear or transparent products with 50 percent certified recycled content without compromising quality or clarity.
This latest strategic partnership and expansion of ECO+ will further Tupperware Brand’s No Time to Waste vision, which outlines the company’s dedication to innovation and design to minimize food and single-use plastic waste. The new material development in the ECO+ line diverts waste from landfills while reducing plastic consumption through the production of reusable products.
Published in the May 2021 Edition
