When it comes to recycling, soda bottles and shampoo bottles are not treated equally: only 14 percent of Americans are recycling their bathroom bottles, while more than half of American households are recycling their kitchen items.
That is why Unilever is reprising Rinse.Recycle.Reimagine, a campaign designed to rally Americans to reassess their recycling habits and treat their Unilever bathroom empties the same way as their kitchen counterparts.
The campaign will feature engaging, socially-driven content aimed at educating Americans on how empty bath and beauty bottles should be recycled equally as often as their kitchen counterparts. Using attention-grabbing imagery, Unilever bottles will take a stand – and take up picket signs – to demand equality in recycling.
Unilever will also ask Americans to vote for what recycled plastics can become. To showcase the amazing things bath and beauty bottles can become when they are recycled, Unilever will create coats for kids, school supplies or playgrounds from recycled plastics in partnership with Keep America Beautiful. Nominate your reimagined recyclable on Twitter.
This marks the second year for the Unilever Rinse.Recycle.Reimagine. program, which began as an extension of Unilever’s national sponsorship of the “I Want To Be Recycled” public service campaign.
Published in the June 2016 Edition of American Recycler News