As the Official Sustainability Partner of the Professional Pickleball Association (PPA) Tour, Veolia America recently spearheaded a collaborative cleanup at Lady Bird Lake, exemplifying their commitment to promoting a sustainable future and its strategic role in transforming pickleball into America’s premier green sport. Professional pickleball players from Austin, who competed in the Veolia Open, joined forces to revitalize the popular downtown environment.
Over 20 bags were collected as well as bundles of wood and tree waste.
Earlier this year, Veolia North America signed on as a national partner and official sustainability provider for the PPA Tour – a three-year partnership that aligns with Veolia’s mission to support organizations and industries that want to become more environmentally sustainable.
As part of this partnership, Veolia will help pickleball become America’s leading green sport and showcase the many ways that exist to protect precious natural resources such as clean water, soil and air.