Adesa, a business unit of global vehicle remarketing and technology solutions provider KAR Auction Services, Inc., has launched VirtuaLane auctions. VirtuaLane is a live in-lane auction experience that utilizes technology to create a safe, virtual marketplace for Adesa customers at its physical auction locations. VirtuaLane has launched at 20 Adesa locations in North America.
Dealer customers attending a VirtuaLane sale participate in the same bidding process as in a traditional in-lane auction. However, instead of cars physically driving through the auction lanes, big-screen monitors showcase the vehicle and its features during bidding. Before the bidding, customers can view the vehicle in person and have access to detailed condition reports, photos, valuation tools and transportation options.
Published in the April 2019 Edition
