ADESA, a business unit of KAR Auction Services, Inc., launched a new customer rewards program. It allows customers to earn points when they purchase qualifying vehicles and specialty units at ADESA U.S. auction locations and on ADESA.com.
Customers can use earned reward points as ADESA Dollars toward paying fees on future eligible purchases, or convert their earned points to use toward the purchase of merchandise, travel or gift cards.
Dealers enrolled in the ADESA Rewards program get reward points with their first transaction – earning on all eligible open sale vehicles as well as on special promotions throughout the year. Bonus points are awarded when dealers show an increased purchase history.
Single button access to the rewards program at the top of the ADESA home page allows dealers to join the program with a valid Auction Access number and a current ADESA.com username and password.
Published in the April 2018 Edition
