Novelis Inc., a sustainable aluminum solutions provider leader in aluminum rolling and recycling, and Infinitum, a foundation in depositing and recycling beverage cans and non-refillable plastic bottles in Norway, have renewed their successful partnership through a new long term agreement. This milestone reinforces their shared commitment to recycle all aluminum beverage cans used in Norway.
Each year, tons of aluminum are sent from Infinitum’s facilities in Norway to Novelis’ recycling plant in Latchford, UK, where the material is processed into new beverage cans. This direct loop illustrates a functioning circular economy.
“This partnership demonstrates how circular systems can work at scale,” says Alexandre Gellert, vice president of metal procurement for Novelis in Europe. “By securing a stream of post‑consumer aluminum, we increase recycled content and reduce CO2e emissions.”
The renewed agreement provides long term stability and creates opportunities to further improve logistics and reduce environmental impact.
The partnership supports Novelis’ 3×30 vision, which targets increasing average recycled content to 75 percent, reducing emissions intensity to below 3 tonnes CO2e per tonne of flat‑rolled product shipped, and leading circularity through first‑mover investments by 2030.
Published June 2026
